Google Business Profile

What Customers Check on Your Google Business Profile Before They Call

Paul Basile

Published on: 27/10/2026

Before customers call, many read your Google Business Profile: star rating, review age, and replies. Here is what they check, with 2026 research.

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7 Things to Check on Your Google Business Profile in 10 Minutes

Paul Basile

Published on: 20/10/2026

Seven checks you can do from your phone in 10 minutes to spot what's wrong with your Google Business Profile: category, hours, reviews, photos and more.

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The Local Pack: What It Is and Why Most Businesses Never Make It There

Paul Basile

Published on: 18/08/2026

Most businesses ranking outside the top 3 are invisible in local search. See why the Local Pack works like a cliff, not a ladder, and what actually determines who wins it

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GBP vs. Website: Where Should Your Local SEO Effort Actually Go First?

Paul Basile

Published on: 17/08/2026

53% of local shoppers see your Google Business Profile before your website. See which one actually deserves your next hour of effort first.

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